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Bad data in your CRM can cripple your sales force
Lead data usually comes from a range of sources including rented lists, sales people adding data, conference and trade show lists, and a few other sources. Every source brings in data with varying level of quality and unless the data is cleansed right at the source or on a systematic periodic schedule, you can end up with a large amount of data in your CRM application that is just not correct or accurate enough to help you run camapigns or reports of any sort.
Companies moved to web-based CRM applications like Salesforce.com over the past several years and are just starting to see the problems related to ensurcing data quality and the challenges in managing it on an ongoing basis.
ReadyContacts is your solution for ongoing systematic data cleansing
ReadyContacts is your solution for ongoing systematic data cleansing
ReadyContacts CRM Data Cleansing solution is aimed at creating a customized data review and cleansing process for your specific needs to ensure that data is cleansed at the source as well as periodically. We understand the critical checks on the data that you may need in order for the lead data to be useful and structure a process around that. Data cleansing may include one or more of the following, along with your customized requirements:
De-duplication of company and contacts at the source
Removal of junk data at the source or on a batch mode periodically
Flagging all leads with non-business email addresses
Merging duplicate or related data based on business rules
Completeness of lead data is critical for sales and marketing effectiveness
All B2B companies have specific data elements that identify a good, warm and not so good lead for them, most companies lack a process that allows them to add this context to all their leads, right at the source or atleast on a periodic ongoing basis. CRM Data Enrichment allows for instant lead scoring based on explicit data and allows sales and marketing teams to segment and prioritize the leads quickly, in addition to easing the lead distribution process across the sales team members.
Data enrichment requires commitment, budget and most importantly a robust process that ensures its done systematically for all leads and only then are the leads made available to sales and marketing teams. Once this is achieved though, it delivers drastic improvement in campaign effectivess as sales teams are calling on the leads with a lot more knowledge about them and marketing campaigns are being sent to targeted and segmented lists of contacts.
ReadyContacts is your solution for CRM Data Enrichment
ReadyContacts CRM Data Enrichment solution is structured to adapt to your requirement of appending data to companies and contacts to allow segmentation, distribution and prioritization of leads. We also provide detailed and complex data enrichment via our Account Profiling solution. We recommend data enrichment via our Lead Management application that ensures it is done in a systematic fashion with complete visibility to you at all times, and a simple export or upload to your CRM or Salesforce.com application.
CRM Data Enrichment may include a range of solutions including:
- Add company data like employees, revenues, locations etc.
- Add email addresses to contacts.
- Create parent-child heirarchies.
- Add custom segementation data to companies.
- Add missing data like cities, zipcodes.
- Add customized data based on requirements including complex profiling data.
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To get started, please fill out the form below and we wil get in touch with you right away.
SEE WHO IS USING READYCONTACTS
ReadyContacts has been an extremely reliable source to get embedded contact names and titles for our key targets accounts for marketing campaigns. They are cost effective, reliable, easy to work with and the final product is always excellent. I would recommend them without reservation.
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