B2B Lead Generation Articles

• Best Books of the Decade for Marketing and Selling Services
  B2B Lead Generation Blog / Brian Carroll | Sep 05, 2010 | Permalink
  Rain Today, a great resource for those who market and sell services, selected their Best Book s of the Decade for marketing and selling professional services. I was humbled to see that they picked my book, Lead Generation for the...
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• MarketingSherpa's Email Summit
  B2B Lead Generation Blog / Brian Carroll | Sep 05, 2010 | Permalink
  Here's the summary from MarketingSherpa Email Summit event: Following MarketingSherpa’s 2010 Email Marketing Summit last week, we sat down with copious notes to pick out the most important themes from three days of workshops, panel discussions and presentations. Read on...
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• Lead Generation Check list – Part 7: Effective lead management
  B2B Lead Generation Blog / Brian Carroll | Sep 05, 2010 | Permalink
  My checklist for optimizing the lead generation process so far has included six steps: the mindset of not pushing; repairing the rift between sales and marketing; creating the ideal customer profile (and the un-ideal customer profile as well); agreeing upon...
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• Targeting for better Lead Generation results and ROI
  B2B Lead Generation Blog / Brian Carroll | Sep 05, 2010 | Permalink
  Effective lead generation really depends on how much you know about your target audience and how well you use that information to tailor a relevant messages and conversations.I thought this post by Carolyn Goodman for Target Marketing Magazine was a...
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• Lead Generation tips for Tradeshows Conferences
  B2B Lead Generation Blog / Brian Carroll | Sep 05, 2010 | Permalink
  Tradeshows and events are still being used consistently by B2B marketers for lead generation. With that in mind, Roger Lewis has some useful tips on how to improve your lead management strategy with from tradeshows. Lewis emphasizes how vital lead...
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• Lead re-engagement is lead nurturing to rejuvenate old leads
  B2B Lead Generation Blog / Brian Carroll | Sep 05, 2010 | Permalink
  The January sales push well on it's way and most B2B marketers I know are looking more ways to generate leads faster. But here's a question to ponder... Do you have a process have a process for handing leads (from...
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• 8 Lead Nurturing Thoughts to Share
  B2B Lead Generation Blog / Brian Carroll | Sep 05, 2010 | Permalink
  Here's few thoughts that I've had on lead nurturing that I'd like to share and get your input on: Lead nurturing supports the conversation of the customer before, during and after their buying process. Sowing + Nurturing = Reaping. As...
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• The Best 20 CRM Blogs of 2009
  B2B Lead Generation Blog / Brian Carroll | Sep 05, 2010 | Permalink
  Forecasting Clouds ranked the top 20 CRM blogs based on their content, readability and frequency of posting. As I read over the list of blogs, I discovered some new ones worth reading along with a number of others I already...
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• 5 dials to tune in your lead generation process
  B2B Lead Generation Blog / Brian Carroll | Sep 05, 2010 | Permalink
  It's important to think of lead generation as a process, rather than an isolated event, or a series of campaigns. A process can be continually improved through ongoing testing and refinement and will generate higher quality results more cost effectively...
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• Lead scoring thoughts to share
  B2B Lead Generation Blog / Brian Carroll | Sep 05, 2010 | Permalink
  Recently, I've been having more conversations with marketers about lead scoring and how they can use it as a part of the overall lead qualification and nurturing process. The question "what is lead scoring?" also came up during the "Broad...
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• 8 Critical Success Factors for Lead Generation 2.0
  B2B Lead Generation Blog / Brian Carroll | Sep 05, 2010 | Permalink
  The single biggest issue for B2B marketers is effective lead generation. I wrote an eight part series on building an effective lead generation program a while back. To help readers who missed the series, I pulled all the posts together...
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• Call for speakers: MarketingSherpa’s B2B Marketing Summit
  B2B Lead Generation Blog / Brian Carroll | Sep 05, 2010 | Permalink
  It’s that time of the year again – MarketingSherpa is sending out a call for speakers for their 7th annual B2B Marketing Summit, which will take place in October in both Boston and San Francisco. This year’s Summit is focused...
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• 100 Tips for Trade Show Lead Generation
  B2B Lead Generation Blog / Brian Carroll | Sep 05, 2010 | Permalink
  Lead generation remains the top reason most companies exhibit at events and tradeshows. And B2B marketers are constantly looking for ideas they can use to drive more ROI from their events budget. I came across this helpful post by Mike...
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• LinkedIn B2B Lead Generation Roundtable Group Turns One
  B2B Lead Generation Blog / Brian Carroll | Sep 05, 2010 | Permalink
  Last year, I launched the B2B Lead Gen Roundtable Group on LinkedIn. It started with a simple goal: to create a group to discuss and share ideas that focus on the many aspects of B2B lead generation such as lead...
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• 6 Rules for Content Marketing
  Marketo | Sep 05, 2010 | Permalink
  The six rules for content marketing that can ultimately create leads, drive webbsite traffic, promote brand and educate customers and prospects.
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