B2B Lead Generation Articles

• Why I Use Twitter
  Anything Goes Marketing | Sep 05, 2010 | Permalink
  While I'm not turning this blog into a Twitterfest, I've had a few people ask me recently why I use Twitter and how do I use it effectively without it taking over my life. Instead of answering people one by one I thought I would write a quick post on it (it better be a quick post!). I hope that you find this useful. And hey, this blog is called "Anything Goes Marketing" so I'm just keeping it
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• Email Marketing Gone Wrong - It's not the 1990s Anymore
  Anything Goes Marketing | Sep 05, 2010 | Permalink
  I've just got off the treadmill and getting ready to turn in and received an email from a Canada's largest retail drug store - Shoppers Drug Mart or "Shoppers" for short. The email broke most of the essential email best practice rules and I want to ensure that you are aware of these and that Shoppers takes these into consideration for future campaigns. This email may have cut it 1999 but will be
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• Email Autoresponders 2.0 in B2B Marketing
  Anything Goes Marketing | Sep 05, 2010 | Permalink
  Reflecting back on a long week I had the pleasure of meeting a number of new clients and seeing what they have accomplished as part of their online marketing initiatives. I am extremely lucky to see some of the most cutting edge marketing tactics being used and wanted to highlight some of them here.I was inspired this morning after my 11 cups of coffee by a former customer and now colleague,
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• Sharing Space: Marketing and Sales
  Anything Goes Marketing | Sep 05, 2010 | Permalink
  Although we’re in a down economy I’ve still been able to travel twice out of the last three weeks meeting with clients, working until all hours of the night and seeing first hand what is on the minds of marketers these days. I personally wouldn’t have it any other way.During my travels, I saw the following parking space that made me stop and consider the message that it was saying (had to take a
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• Social Media Success Stories
  Anything Goes Marketing | Sep 05, 2010 | Permalink
  I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. How am I doing this? With real stories! Today, I want to share these stories with you to help you better understand the power of social media and to hopefully inspire you to continue on your social media efforts or to jump in for the first time.
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• Top 10 Triggered B2B Email Marketing Campaigns
  Anything Goes Marketing | Sep 05, 2010 | Permalink
  One of the themes for marketers in 2009 is “doing more with less�. While some marketing teams are facing cut backs and spending freezes or reductions, they still need to hit their goals which may include generating X number of leads, Y amount of influenced pipeline and/or Z amount of influenced sales. A key part of “doing more with less� is automating your email marketing
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• Top Automated Marketing Personalization Tactics
  Anything Goes Marketing | Sep 05, 2010 | Permalink
  There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? This is important: Besides all of the technology out there that can make this process easier, it’s important to keep in mind that the goal is to create engaging experiences for your customers and potential customers so that they will
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• Latest B2B Marketing Trends From SiriusDecisions Summit 09
  Anything Goes Marketing | Sep 05, 2010 | Permalink
  If you’re looking for an eloquently written post on how B2B marketing has changed and recommendations on what you should do, you’ve come to the wrong page. What I have done is reviewed the tweets from the latest SiriusDecisions Summit 2009 and captured points that I thought were interesting and categorized them. Unfortunately, I wasn’t able to go (not without trying!) but as you’ll see from
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• Wake up and Send More Email
  Anything Goes Marketing | Sep 05, 2010 | Permalink
  Social media is all the rage these days and I’m in complete agreement that it should be part of your campaigns but let’s not overlook the power of email and how it’s being underutilized by many organizations today. From conversations that I have with marketers I sometimes sense this feeling of anxiety when I recommend that they should increase the frequency of emails that are sent to their
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• 5 Mistakes B2B Marketers Need to Avoid in 2010
  Anything Goes Marketing | Sep 05, 2010 | Permalink
  2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. Not having a defined social media strategy You would be surprised by the number of companies that say “yeah, social media is important but it’s not important to us at the moment�. In 2010 you will not have a choice but to make social media part of your overall
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• I'm Making My Friends Jealous! Find Out Why ...
  Selling to Big Companies / Jill Konrath | Sep 05, 2010 | Permalink
  A few weeks ago I spoke about selling to crazy-busy prospects at the Entrepreneurs Association meeting in Atlanta. What a savvy group of businesspeople! At the of end of the session, Genevieve Bos (founder of Pink magazine), presented me with a couple of speaker's gifts made by member's companies. The beautiful assortment of candles from Paddywax were wonderful. They smelled...
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• High Velocity Sales to Fill the Funnel & More
  Selling to Big Companies / Jill Konrath | Sep 05, 2010 | Permalink
  If you have a moment today, check out my recent interviews: Fill the Funnel: In his weekly radio show, Miles Austin interviews me on selling in this new era, the impact of social media on sales, and the key strategies from my new book, SNAP Selling. Click to listen. High Velocity Radio: Hosts Stone Payton and Todd Schnick grill me...
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• Shamelessly Going After What You Want
  Selling to Big Companies / Jill Konrath | Sep 05, 2010 | Permalink
  When I was in elementary school, I ran for class president. Unfortunately I got beat by one lousy vote. In debriefing why I "lost the sale" with my mom, I'll never forget her saying, "You did vote for yourself, didn't you?" I hadn't. I didn't think it was nice. When I told her no, she promptly set me straight. Flash...
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• How to improve lead generation with prospecting 2.0
  B2B Lead Generation Blog / Brian Carroll | Sep 05, 2010 | Permalink
  Cold calling. Feel a shiver move up your spine? Too bad. It’s a shame that you, like many others, choose to dismiss cold calling as a lead generation tool (there’s that shiver again). I’m not saying that its reputation hasn’t...
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• Thoughts on how to follow-up on website leads when you use marketing automation
  B2B Lead Generation Blog / Brian Carroll | Sep 05, 2010 | Permalink
  A few months ago, at the MarketingSherpa B2B Marketing summit in Boston, I was asked on how best to follow-up on leads generated via the web by Richard Hill. Richard writes over at the Idea Exchange blog on marketing automation...
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