B2B Lead Generation Articles

• Serious Games Video Lectures By Daniel Floyd
  Marketing & Strategy Innovation Blog | Sep 05, 2010 | Permalink
  Via: You Tube Kirithem’s Channel Daniel Floyd is an aspiring character animator living near Athens, Georgia. He has recently finished his studies at Animation Mentor and looks forward to starting his animation career. read more
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• What Yogurt Can Teach Marketers
  Marketing & Strategy Innovation Blog | Sep 05, 2010 | Permalink
  I’m not a big yogurt fan. “Live cultures� would be unacceptable (or even scary) in most foods, but are highly prized in yogurt. Nevertheless, we can all learn something from a neuromarketing study focused on the gooey dairy product. read more
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• Why Not Operationalize Brands? Part 1
  Marketing & Strategy Innovation Blog | Sep 05, 2010 | Permalink
  Over coffee the other day a colleague asked me a question I actually get asked a lot: Do you find that people “get it?� By “it� he was referring to operationalizing the brand, the approach I teach and help my clients implement. He asked because he’s found, as have I, that although many company leaders claim to understand the difference between expressing and operationalizing a brand, the fact is, most don’t put their brand in the driver’s seat of their organization. read more
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• Why Not Operationalize Brands? Part 2
  Marketing & Strategy Innovation Blog | Sep 05, 2010 | Permalink
  In a post earlier this week, I started to address why some companies don’t operationalize their brands. I suggested that there are 3 kinds of business leaders who fail to leverage the full potential of their brands. read more
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• Business Software Is in Need of Some Leaps and Bounds!
  Marketing & Strategy Innovation Blog | Sep 05, 2010 | Permalink
  by: Sigurd Rinde Most business software is created to help you do what you do today, in the same manner, but hopefully better, faster, and with less effort. Efficiency is the siren call. read more
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• Keep It Simple for Boomers & Seniors
  Marketing & Strategy Innovation Blog | Sep 05, 2010 | Permalink
  Targeting Boomers or seniors with your advertising? Keep it simple. While that’s usually good advice for any kind of advertising, brain scans show a dramatic difference in the ability of older brains to suppress distracting information. Studies by Dr. Adam Gazzaley (then at UC Berkeley, now at UC San Francisco) found the suppression difference in older vs. younger brains was the key factor in memory formation decline in older people.   read more
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• Why PR's Future May Not Look Like PR
  Marketing & Strategy Innovation Blog | Sep 05, 2010 | Permalink
  Last year at SXSW, I handed over the panel I proposed to my former colleagues at Dachis Group (Social Business By Design). This year will be different. I've submitted a panel on why PR's future may not look like PR. read more
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• Make Buying Difficult
  Marketing & Strategy Innovation Blog | Sep 05, 2010 | Permalink
  Marketers expend a great deal of effort making it easy to buy their products. They expand distribution channels, offer financing alternatives, and when possible ensure the customer can leave with the product at time of purchase. After all, if you think of the sales process as a funnel (or perhaps a leaky funnel), every little barrier to purchasing is one more way to knock that potential buyer out of the funnel. The exceptions to this rule are some true luxury products. read more
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• How Social Media Is Changing the Way We Travel
  Marketing & Strategy Innovation Blog | Sep 05, 2010 | Permalink
  I am about to embark on a trip alone across Europe overland – mainly by train. It’s almost 15 years since I last made a similar trip. Many things have changes over this period – I’m older, have travelled a lot more and am now more likely to stay in hotels than camp rough – but the biggest change is the way that social media is helping me do things I could never do back then. On that first trip, I had no mobile phone and not even an email address. Now I have many tools at my disposal to help plan and do more. read more
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• A Few Thoughts on Name Changes & Reputation
  Marketing & Strategy Innovation Blog | Sep 05, 2010 | Permalink
  I’ve changed my name twice. First, I took my (now ex) stepfather’s last name when I was a child. At 18, I started the process to take my maternal grandfather’s name to honor him and to create an identity that meant something to me. The process was finalized when I was 22. And let me tell you, it was a Pain in the F* Ass. read more
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• Social Divisions between Orkut & Facebook in Brazil
  Marketing & Strategy Innovation Blog | Sep 05, 2010 | Permalink
  I have been writing about social divisions between Facebook and MySpace for some time now, focused exclusively on American teenager dynamics. Yet, every time I post about this subject, folks write to me to ask if I know much about social divisions elsewhere in the world. Alas, I have never done fieldwork outside of the US and so most of my knowledge is second-hand. Even worse, I’m never quite sure where to point people to. read more
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• What Game Theory Can Teach You About Online Dating? There Is Plenty of Room f...
  Marketing & Strategy Innovation Blog | Sep 05, 2010 | Permalink
  A few days on the beach is too much for me. But perfect place to write my blog posts. Watching these love birds on the beach, I started to think about game theory and love. What advice an economist can provide for online dating service by applying game theories? read more
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• Obama beats McCain... on Twitter
  Anything Goes Marketing | Sep 05, 2010 | Permalink
  Are you having a tough time convincing your boss your company needs to get on Twitter? I checked out a site called Tweetvolume that tracks the number of times a term(s) is mentioned on Twitter and presents it in a bar chart. You can compare multiple items which allows you to compare the mentions of your company vs. another company.Here's a few I tried:Coke vs. PepsiPC vs. MacWii vs. Xbox vs.
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• Twitter and Customer Service - Potential PR Nightmare
  Anything Goes Marketing | Sep 05, 2010 | Permalink
  Your company may have just started down the path of using Twitter as another communication channel. (If you're not there yet, that's cool but keep reading because there are some items to be aware of. Now back to our story). You may use it to highlight upcoming events, press releases and product/service updates. Using it for this purpose is fairly straightforward. It's mostly a marketing function
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• Lead Management and Football
  Anything Goes Marketing | Sep 05, 2010 | Permalink
  In one of my meetings these past few weeks I was thinking of an analogy where I could break down the lead management process into much simpler terms so everyone could understand their roles - this is where football comes in. Why football? Well, if I compared it to hockey no one outside of Canada would care. I'm going to introduce the players and coaches below and then summarize how the different
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