B2B Lead Generation Articles on sales lead generation

• Creating sales-ready leads -- A free 57-page case study
  B2B Rainmaker / Jim Logan | Apr 16, 2010 | Permalink
  Grab your copy of the report at the bottom of this post -- no registration required. ======= Several years ago I wrote a letter on behalf of a client to 40 of the largest counties in one of the largest sates in the United States.  The letter was sent to County Supervisors, the highest elected official in county government. The same techniques used in this letter were used to gain access to senior executives in F1000 offices across the country - same product, same approach, and same incredible result. Before mailing the letter on behalf of my client, I showed it to a couple professional copywriters.  No one thought this letter would perform anywhere near as well as it did – especially in its target market.  This letter breaks a lot of copywriting rules and conventional wisdom, yet it ...
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• A free 57-page tell-all report of how a one page letter created sales meeting...
  B2B Rainmaker / Jim Logan | Apr 14, 2010 | Permalink
  Grab your copy of the report at the bottom of this post -- no registration required. ======= Several years ago I wrote a letter on behalf of a client to 40 of the largest counties in one of the largest sates in the United States.  The letter was sent to County Supervisors, the highest elected official in county government. The same techniques used in this letter were used to gain access to senior executives in F1000 offices across the country - same product, same approach, and same incredible result. Before mailing the letter on behalf of my client, I showed it to a couple professional copywriters.  No one thought this letter would perform anywhere near as well as it did – especially in its target market.  This letter breaks a lot of copywriting rules and conventional wisdom, yet it ...
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• The Fatal Mistake Boards & VP Sales Will Make In 2010 Planning
  Build A Sales Machine | Mar 02, 2010 | Permalink
  Note: I first published this post exactly one year ago. Unfortunately it bears reposting again and again!. I have a feeling this same post will be relevant for another few years until the conventional wisdom evolves.If you're looking for help with growing sales, and especially in creating an amazing inside sales lead generation function, I have an overview of my sales consulting practice at www.PebbleStorm.com/cpr.-----------For companies selling products worth less than $100,000-$250,000, the old school strategy of hiring more feet-on-the-street to drive revenue growth is failing more often. Or just fails.Let's take companies in fast-growth periods who are focused mainly on adding new customers (rather than more mature companies who drive much of their growth through their customer b...
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