B2B Lead Generation Articles on inbound marketing

• Thoughts on and Definition of Inbound Marketing (Listening)
  B2B Marketing Confidential | Sep 10, 2010 | Permalink
  Marketing is a word that has lost its meaning, and marketing is a discipline that has lost its way. When I say “marketing� to most people on the street, the first words that are mentioned are overwhelmingly negative. Marketing is thought of as “advertising�, “spam�, “pushy offers�, or “tricks�.Here's an ironic and unlikely hypothesis--marketing accountability has driven this trend. This is meant to be a controversial statement. Marketing accountability, otherwise known as “ROMI (return on marketing investment) measurement�, has forced the marketing function into a single role driven by a single metric—driving incremental, short-term revenue. Of course, this is an oversimplification. Many companies think “long-term� and do care about their long-term customer...
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• Expert Advice: Creating Divine Website Redesigns
  Hubspot | Sep 10, 2010 | Permalink
  Now that we’ve looked at the steps you should take before starting a website redesign as well as some SEO tips to keep in mind, we’re going to move on to what many consider the “sexiest” part of a redesign: the actual look and design of the website. It’s very easy to get swept up in the excitement and wind up overdoing it or building something that looks great but isn’t very functional. Here are some tips from HubSpot Partners to keep you on the right path.

  Don’t Turn Anyone Off or Away

  So you’ve done your SEO homework, built up a repository of great content and established yourself as a thought leader – all the hallmarks of a great inbound marketing strategy. But what happens when someone comes to your new site and has no clue how to navigate it or find what they need? As HubS...
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• Website Redesign SEO Mistakes to Avoid
  Hubspot | Sep 07, 2010 | Permalink
  We’ve already discussed what you need to think about before you even begin your redesign, now we’re going to discuss what SEO elements you need to keep in mind once you start the process. Once again we turned to our well versed team of HubSpot Partners to gain insight into how they approach the process.

  Don’t Lose Sight of Your Old Site

  Sure, your website might need a redesign, but that doesn’t mean everything you currently have is terrible. Partner Tony Meister of NetSolutions Group says “the biggest mistake…would be to leave out 301 redirects consequently sacrificing all the work that was done to get the rankings. On that end, another mistake would be to neglect [thinking] about navigation structure and how the [old] site effectively leverages SEO in the subpage hierarchical ...
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• Top 5 Inbound Marketing Articles to Start the Week: Convert Traffic to Sales
  Hubspot | Sep 06, 2010 | Permalink
  Generating traffic to your website and blog is all well and good, but if you're a B2B company, chances are traffic isn't enough. In your case, turning traffic into leads and ultimately sales is where it's at. In this week's top inbound marketing article, Chris Brogan shares some simple steps you can take to turn the traffic you're getting into coveted leads and sales.

  1. How to Convert Traffic to a Sale

  Author: Chris Brogan on chrisbrogan.com If you're looking to get the most of the traffic coming to your business blog, Brogan's article can help by highlighting some preparations you should make. His tips include creating simple calls-to-action, weaving your offer into the article more than once (and making it obvious), using graphical buttons, taking more than one approach, con...
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• 5 Tips to Improve Channel Partner Lead Generation
  Hubspot | Sep 03, 2010 | Permalink
  Online marketing is unique for each business. For large businesses that rely on channel partners to sell and distribute products, the online marketing process can be a challenge. With many channel partners across multiple locations, how can a business make sure that partners have the leads they need to help grow the business? In a recent conversation with a channel marketing manager I was asked, “What can I do now to get my partners and resellers found?” As with many channel marketing managers, their time is very constrained, but the need to do more lead generation for their resellers is ever present. Additionally, they often talk about how their resellers do a great job once someone is introduced to them, but often their own websites are not helping them bring in new leads. After askin...
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• How to Write a Whitepaper That Will Capture Leads
  Hubspot | Sep 01, 2010 | Permalink
  The following is a guest post by John McTigue, Executive Vice President and Co-Owner of Kuno Creative. Kuno Creative is a Certified HubSpot Partner Agency based in Avon, OH that specializes in building brands and capturing sales leads. Crafting a good whitepaper isn’t easy. Creating one that will capture leads is an even bigger challenge. Although there is no standard definition of what constitutes a whitepaper, most people would agree that they differ from blogs in scope, style and intent:

  Scope

  Whitepapers are usually in-depth reports on a specific topic, like a research paper intended for publication on the Web. Typically at least 10 pages in length with illustrations, charts and references, the average whitepaper is not designed for casual browsing and usually requires seve...
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• Free Ebook: Understanding Blog, Social Media and Search Engine Usage by Industry
  Hubspot | Sep 01, 2010 | Permalink
  The four most important social media channels to marketers are Twitter, Facebook, LinkedIn, and YouTube (See the 2010 State of Inbound Marketing for data). But which one(s) are the most active for your industry? HubSpot recently analyzed 33 industries to find out. An overview of data from our new ebook, the Online Marketing Opportunity Report is displayed below: So what does this data mean for your business? To begin with, low activity doesn’t necessarily equate to low opportunity; it may just mean that you need to adjust your strategy for that channel. HubSpot put together a comprehensive guide to applying this type of data to your business, along with a more detailed analysis of all 33 industries. Download our free eBook to read more.

  Free Ebook: Online Marketing Opportunity...
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• Expert Advice: Overcoming Inbound Marketing Challenges
  Hubspot | Aug 31, 2010 | Permalink
  Here at HubSpot we sing the praises of Inbound Marketing from the rooftops. Yes, it is an amazing way to see growth in your SEO goals, website traffic, leads and customers. It helps you develop a deeper engagement and establish yourself as a thought leader. But, that doesn’t mean it’s always easy. Proper inbound marketing can take a lot of hard work. We asked the HubSpot Partners what they think the hardest part of inbound marketing is and how they work through these challenges. Partner Teicko Hubert of Focus to Grow believes the hardest part is the understanding “of the cultural shift that has to happen to make inbound marketing work” and that “a website is merely fiction unless you understand how inbound marketing works.” That said, Teicko believes that this change can be overcome, bu...
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• Are Inbound Leads Really Leads? I Believe the Majority Are Not.
  Sales Lead Insights | Jun 14, 2010 | Permalink
  I think some of the information being touted by companies that have a stake in inbound marketing can be misleading. What I am talking about is the categorizing of all inbound inquiries as “leads.� If you'd like to learn more, please use my Contact Form, call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.
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