B2B Lead Generation Articles on demand creation

• The Recession is Here - Time to Become an Eco-Marketer
  Anything Goes Marketing | Sep 04, 2010 | Permalink
  When I say that you should become an eco-marketer, I don't mean that you should add some corny green recycle image to your website (who would do that?) or support a "Save the Whales" campaign. Although I'm a big supporter of environmental issues and started my career running an environmental organization, I would like to focus on eco-marketing in terms of demand creation.I focused my research
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• Seeking a World-Class CMO for Marketo
  Marketo | Aug 31, 2010 | Permalink
  Marketo is hiring a CMO to refine our message, enhance our brand, expand the management bandwidth and talent on the team, and double down on our already successful marketing. Jon Miller, co-founder and VP Marketing, will focus on demand creation, innovation, and thought leadership.
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• How Good Data Turbo Charges Lead Generation: An Interview With Green Leads Pr...
  ReadyContacts | Jun 10, 2009 | Permalink
  As we continue our quest to uncover more expert insights into how quality marketing data impacts the effectiveness and success of marketing and sales campaigns across businesses we had the good fortune of discussing some of these issues with demand creation and sales 2.0 thought leader Michael Damphousse, President of Green Leads in this interview. [...]
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